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Jarved, the premium loose-leaf tea experts, wanted a brand identity and packaging that embodies the antidote to our fast-paced coffee culture. Their goal is to encourage a return to the contemplative art of brewing and sipping tea.
The custom logotype and monogram feature the 'J' to honor the brand and signify the freshness of hand-picked tea leaves. The design creates an organic, serene aesthetic with a fitting color palette that echoes the natural ingredients in their teas. The packaging, adorned with images of tea leaf harvesters and tea-infused patterns, invokes an era of visual experimentation.
With each tea sip, you sow seeds of thought. Each brown paper pouch contains locally sourced seeds for growing your herbs and herbal tea.
This project is featured on 'Packaging Of The World'.